Interactive Breakfast Series
Tuesday 26 June 2001

Cultural Capital
New Zealand's Knowledge Economy

Dr Ruth Harley - CEO NZ Film Commission

Cultural industries such as film and television, multi-media, music and tourism are transforming New Zealand's economy. Our commercial interests are indissoluably linked with our cultural interests.

There is no place in the new economy for the type of thinking which sees a disjunction between the business world and the art world. Cultural industries are based on national identity. National identity is key to creating a unique positioning for our goods and services.

Take film for example. It creates culture, builds identity and markets that identity to the world. Film is important not just as a potent advertising medium for New Zealand; not just as a way of creating and personifying our country as a brand in all its diversity; not just as a high growth, high margin knowledge based business. It is all of these, but it is also as a statement to ourselves. It is a central ingredient in constructing our identity for ourselves, as a lever to help New Zealanders get the confidence and boldness to foot it aggressively on the international stages.

Cultural industries are high yielding economic plants which should be cultivated by design not left to accident.

Click here or on the image above to view the movie. Versions for slower speed connections and other formats are in the table below.
File Location
http://WWW.R2.CO.NZ/20010626/ruth-h.mpg Suitable for broadband connections (eg CityLink,  Jetstream)
http://WWW.R2.CO.NZ/20010626/ruth-h-600.mpg Suitable for broadband connections (eg CityLink,  Jetstream)
http://WWW.R2.CO.NZ/20010626/ruth-h-384.mpg Suitable for broadband connections (eg CityLink,  Jetstream)
http://WWW.R2.CO.NZ/20010626/ruth-h-128.mpg Suitable for broadband connections (eg Jetstart)
http://WWW.R2.CO.NZ/20010626/ruth-h-128.asf Suitable for broadband connections (eg Jetstart)
http://WWW.R2.CO.NZ/20010626/ruth-h-28.asf Suitable for dial-up connections

If you encounter difficulties, use Windows Explorer or Macintosh Finder, and look on the CD-ROM for the file ruth-h.mpg. This movie is viewable in Windows Media PlayerApple Quicktime or Real Player.

For viewers with Internet access, a version of this CD-ROm will be available on-line with the movie in different formats and different connection speeds. This is located at http://WWW.R2.CO.NZ/20010529. You may click on the movie on line, or use cut and paste to past the URL into Media Player, Apple Quicktime or Real Player.

Different versions and formats of this movie may be available on the internet web site. A Video-CD version is also available.

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